In 2018, I shared this post and in it we made the commitment that “When we need to make a choice between opportunities that are ‘sure’ dollars and opportunities that open us up to engaging with more people, we are choosing people.” And that we did…
Some of the lessons from choosing people came hard. So, here I am just over a year later reflecting, and I think I can hammer out three key principles that helped us muddle through the hard parts of community over competition. I’m going to share each of these over a three part series. The first is about imitation vs. inspiration…
Identify between imitation vs. inspiration
Scroll stopping accounts are just that — scroll stopping. It’s so easy to get caught up in the gawking and admiration, and if we are honest, sometimes a tiny part of us even longs to have that home or feed, that marriage or business.
When we love what someone else is doing sometimes our response can be to want to be like that. Sort of like when a kid sibling dresses up like the other one…(not that I ever did that). Trying to be like someone or something we love creates the same awkward imitation that I was rocking with my side pony and big bangs in 4th grade.
A few strategies I’ve found helpful when craving some inspiration…
First look at your own business and marketing content:
- Determine your own needs & successes.
- What are you doing that’s working?
- What are your core values of content that should never change?
- What isn’t working for you?
Get a solid grasp on those answers before you let your eyes wander to what someone else is doing. Then flip the question…
- What do you like about them?
- What do you notice about their approach to branding?
- What do you understand about their business model that is appealing to you?
- What are they doing that’s working?
- Why does that work for them?
- What wouldn’t work for them?
Another great approach is to do a quick scavenger hunt of multiple brands you admire
- What is it that they have in common?
- What draws you back in to these accounts?
- How are they alike and yet different from one another?
Being inspired is soul filling and energizing. It propels you to action and creativity to do your next great thing. Getting caught up in imitation leaves you feeling restless, discontent and sometimes even jealous. My lesson in this community filled year is that being in community does not automatically inspire us. It is our perspective on how we look on the work of others in the community that builds our own confidence and creativity.
Inspiration is all about the process of generating new and creative ideas. When we take in things that stop us in our scroll, our next healthy step is to turn our eyes back to our own work. Our own craft, our own brand are defined by WHO WE ARE. You are fully and totally equipped to be awesome at YOUR thing.
To be continued….
If you are looking for healthy community for your business, I extend an invite to
From R7 to you —
Be a blessing.